When it comes to makeup, safety is paramount. Makeup products should not only be effective but also free from harmful ingredients that may cause irritation or allergic reactions, just like Bitty Balm. To steer clear of dangerous substances, familiarize yourself with common skincare ingredients and their potential effects.

If you like me, are the mom of tweens or teens you have absolutely heard this in your house, likely on repeat. Full disclosure, I have...

Find out what led to Bitty Balm's creation and how the founder, Maggie Schmieder, a mom with no experience in the space is building her legacy.