The Multi-Use Makeup Demand
- Maggie Duplace Schmieder
- Mar 16
- 2 min read
Updated: Apr 11
What started this movement anyway? Why haven't we always been using makeup that is flexible and multi-purpose? And what exactly makes a makeup multi-use?
As women's lives get busier and budgets get tighter, they are demanding single products that do multiple things. Very much like our own lives; women being pulled in a zillion directions each day with a growing to-do list.
According to a January 2025 study done by The Benchmarking Company, 67% of nearly 4,000 women surveyed regularly buy beauty products that perform multiple purposes. Additionally, the majority of women surveyed, 28% report spending 11-20 minutes per day on their colored cosmetics. Think Bitty Balm- blush, bronzer, highlighter, shadow, lipsticks.
What Women Really Want
Let's look at it by the numbers, shall we? The same study from The Benchmarking Company ranks what is MOST important to women when selecting skin care- and while Bitty Balm is not technically skin care, the natural ingredients inside absolutely support healthy skin!
Women want....
93%: Products suitable for my skin type
89%: Ingredients are proven to deliver specific benefits
89%: Product says it will solve a problem that I have
78%: Product reviews/consumer claims as proof that the product works
70%: Price
64%: Products formulated to be “clean”
57%: Customized/personalized formula for me
38%: Product is a multitasker
Bitty Balm hits 6/8 of those! And while we don't customize, everything inside is good for everyone's skin. Additionally, as a new indie beauty brand we are trying HARD to get customer reviews, but those take time to gather.
And in the color cosmetic category (remember think Bitty Balm) a few of the highlights from the study show that...
64% of women shop cruelty free
48% of women want clean products
45% want a product made in the USA
42% want non-toxic
42% want natural
Bitty Balm is all of those things!
The Bitty Balm Difference
But here is what makes Bitty Balm different. Bitty Balm is completely free of synthetic and lake dyes. The color comes from natural mica that is shaded with things like oxides and dioxides. We do not use any mica that is colored with FD&C (Food Drug and Cosmetics) colors such as lake or synthetic dyes- think "Yellow no. 5" or "Red 40".
That is what gives Bitty Balm its signature light shimmer sheen- the mica that colors the balm.
And what makes Bitty Balm a mulit-use product? The mica we use is all approved for BOTH lips and eyes.
留言